The STARTAB Entrepreneurship Programme  announces the renewal of the identity of its main sponsor, Prince’s Trust International, which is renamed  King‘s Trust International.

This change marks a new chapter in supporting young entrepreneurs, both in Greece and internationally. With the new name, King’s Trust International maintains its mission while renewing its commitment to creating a positive and lasting impact on young people’s lives, including offering opportunities and support to those seeking to turn their business idea into reality.

The King’s Trust is a global network of support, founded by King Charles III in 1976, when he was still Prince of Wales. To date, it has helped more than 1.3 million people. young people to acquire skills and opportunities for a better future. The King’s Trust Group operates in 25 countries worldwide, including Greece.

As captured in the video “The King’s Trust rebrand“, this change reflects the evolution and adaptation of the organization to the challenges of an ever-changing global business landscape.

The King’s Trust’s new branding was created by  award-winning creator James Sommerville OBE, who was one of the organisation’s first supporters in 1986 and said: “It is an honour to be creatively leading the new identity of The King’s Trust – an organisation that has meant so much to me for almost 40 years. The new logo and tagline “Working for young people” express our mission to support young people to build a bright future.»

The revamped logo incorporates a crown, paying homage to King Charles III and his legacy. The shapes inside the crown depict a young person at the center, surrounded by mentors and supporters rallying around the organization’s mission, symbolizing the ongoing commitment to supporting the new generation.

 STARTAB is the most dynamic start-up entrepreneurship program in Greece, offering young people the tools they need to turn innovative ideas into successful and sustainable businesses. Through hands-on workshops, mentoring from experienced mentors and networking with top professionals, STARTAB has already supported hundreds of young entrepreneurs to take their first steps, actively contributing to the development and sustainability of their ventures.

In February 2025, STARTAB recorded the largest monthly attendance to date, confirming its continued growth and impact. The program’s website has already exceeded 65,000 unique visits, while the impressive Net Promoter Score (NPS) of 82 highlights its positive impact on young entrepreneurs in Greece.

Since its inception, STARTAB has proven to be a catalyst for skills development, with all participants reporting improvement in at least three key areas. At the same time, 99% of trainees have gained valuable knowledge in entrepreneurial skills, boosting their self-confidence and preparation for the business world.

Jorge-A. Sanchez-P., Director of STARTAB in Greece, said: “This change is not only about a new identity, but also a strong message for the future. With The King’s Trust International, we renew our commitment to supporting every young person who dares, creates and seeks to improve their lives. We offer more opportunities, meaningful guidance and support to those who envision a better tomorrow… Because young people are the driving force of change – and we are here to help them take the next step. »

Edited by Giovanna Tzamali, Copywriter, STARTAB Graduate

Useful STARTAB Links:

Website | Facebook | Instagram | LinkedIn

Useful Corallia Links:

Website | Facebook | Instagram | LinkedIn | Twitter | YouTube

About STARTAB

STARTAB is offered entirely free of charge to young people aged 18-35 who want to turn a business idea into a successful and sustainable business. Participants initially have the opportunity to discover market trends and develop their business ideas through an all-day Idea Development Workshop and then attend a 4-day Interactive Entrepreneurship Seminar, where they explore the practical side of starting and running a business. Then, those participants who wish to receive Consulting Guidance for up to 12 months in order to develop, design and test their business idea and then mature their business plan. Those who are ready to start their business can present their business plan to the Business Start-up Team, a group of business consultants that evaluates the viability of each participant’s business plan. Finally, participants who reach this stage and establish the business have the opportunity to receive Business Guidance for another 12 months for the development of their business. Those participants who do not continue with the development of a business idea have the opportunity to attend workshops aimed at developing their professional career and integrating into the workplace. The Program provides the opportunity for face-to-face and digital attendance to young people from all over Greece. More information: startab.gr

About Corallia

Corallia is a Unit of the Athena Research Center and is a non-profit NGO that carries out public benefit development purposes. Corallia was established in 2005 with the vision of a Greece in which “science, innovation, entrepreneurship and culture will flourish” and more specific goals the dissemination of the culture of “Joy of Creation” and the development of “Innovation Made in Greece” services and products. To achieve its visionary goal,  Corallia has developed a wide range of activities with a focus on: strengthening and disseminating innovation of all forms in the private and public sectors, shaping cutting-edge technology industries and integrated value chains with comparative advantage, stimulating the links between industry, universities, research centers, public administration and citizens, developing exports and improving competitiveness with a specialized extroversion program;  Creation and maintenance of highly skilled jobs and reversing the leakage of human resources, providing information, inspiration and training mainly on issues of entrepreneurship and high technology and investing in the country’s human capital and in cultivating relations with the diaspora, creation of integrated support structures for young aspiring entrepreneurs and dynamic businesses with integrated incubation and business acceleration services. To implement its actions, Corallia collaborates with many private and public sector bodies and with over 100 volunteers and experts. More than 10,000 people have benefited directly from its action, while the indirect beneficiaries exceed 100,000 citizens. 25,000 people follow Corallia’s social networks. More information: corallia.org

About King’s Trust International

King’s Trust International, as part of The King’s Trust Group, has been supporting young people around the world since 2015. It was founded by HM King Charles III when he was still Prince of Wales to tackle the global crisis of youth unemployment, drawing on four decades of experience in the UK. King’s Trust International’s mission is to empower young people to learn, earn, and prosper through skills development and confidence-building programs to excel professionally and gain employment opportunities. Combining its expertise with a global network of domestic partners, King’s Trust International develops programmes and interventions to help young people build their own future. King’s Trust International is committed to empowering the voices of young people on the global stage by putting their needs at the heart of the planning and implementation of its actions. This complements global efforts to achieve the Sustainable Development Goals, particularly those related to quality education and decent work. Programmes and interventions delivered by King’s Trust International and its partners are now implemented in 18 countries within the Commonwealth, as well as in countries in Asia, Africa, the Caribbean, the Middle East and Europe. Since 2015, King’s Trust International has supported more than 100,000 young people around the world. More information on Kingstrustinternational.org