Anthi is an integrative counselor, a business mentor and former digital product & service designer who supports founders, makers, and creative professionals in shaping their ideas into meaningful, sustainable businesses. Her work bridges elements of psychology, design thinking, and business strategy, helping clients turn creative concepts into coherent plans they can communicate and execute confidently. She brings ten years of experience in UX and service design, where she worked across research, product development, and mentoring. Anthi earned her MSc in Design & Digital Media from the University of Edinburgh and has a strong background in human-centered design, innovation processes, and systems thinking.

In coaching and consulting, she offers more than business planning: she helps people understand the human sides of their idea: what motivates their target audience, how their product fits into real lives, and how to communicate value without losing authenticity. Her counseling background adds depth to strategic work, supporting clients through emotional blocks, imposter syndrome, fear of exposure and visibility, and decision-making under uncertainty.

Her process is collaborative, insight-driven, and grounded in empathy. Clients describe her as someone who “sees the whole picture” — from personal values and cognitive-emotional needs to brand development, market positioning, user journeys, and business model design. Whether someone is building a service, a digital product, or a creative practice, Anthi helps them articulate their idea clearly, design a realistic plan, and take the first steps with confidence, while staying connected to themselves and their creative purpose.